Press Releases

October 16, 2020
Gadget Guard Offers Unbreakable Strength and Unrivaled Protection for iPhone 12 Models
The world is finally getting a look at the next generation of iPhones and customers can now order Gadget Guard screen protectors in time to protect their new devices. For a limited time, those who buy the Black Ice screen protectors will get 50% off all other accessories.

September 16, 2020
Shield Your State-of-the-Art Apple Watch or iPad With a Gadget Guard Screen Protector
Peace of mind is available for those early adopters who have already purchased the new Apple iPads or watches--and don’t want them broken. Gadget Guard announced today that Black Ice screen protectors are now available for the new Apple Watch Series 6 and Watch SE and the new iPad Pro, Air and 8th Generation.

August 6, 2020
Get “Best-In-Class” Screen Protection from Gadget Guard for the New Galaxy Note20 & Note20 Ultra 5G Phones
Gadget Guard, the premier maker of smartphone screen protection, announced today the availability of Black Ice Flex for the new Samsung Galaxy Note20 and Note20 Ultra 5G phones. Black Ice Flex screen protectors provide unbreakable, best-in-class protection for next-generation smart screens, even those with in-screen fingerprint sensors.

June 30, 2020
TechClean Is the Safest and Toughest Way to Pry Dirt and Germs From Your Phone
NORTH SALT LAKE, Utah--(BUSINESS WIRE)--Finally, something that removes dirt and germs, but is still safe for your phone. Gadget Guard announced today the availability of TechClean, 100% plant-based wipes moistened with a sodium laureth sulfate solution — a soap allowing you to clean any electronic device without causing damage.

May 19, 2020
Equal Protection for All: Gadget Guard Now Offers Cellphone Radiation Protecting Cases for Every iPhone
The wait is over. Gadget Guard cases with alara technology are now available for all iPhone models—iPhone 7, 8, X, XS, XR, 11, 11 Pro, 11 Pro Max and SE. Customers can order all models at GadgetGuard.com.

February 25, 2020
Gadget Guard now offers cellphone radiation protecting cases for most iPhone models
NORTH SALT LAKE, Utah--(BUSINESS WIRE)--Starting today, Gadget Guard cases with alara technology are available for most iPhone models—iPhone 7, 8, X, XS and XR, in addition to the iPhone 11 models announced last year. The iPhone XR version is available for shipping today, with other models available for shipping over the next month.

February 12, 2020
Guard your state-of-the-art Samsung Galaxy S20 phone with Gadget Guard Black Ice Flex screen protector
NORTH SALT LAKE, Utah--(BUSINESS WIRE)--What could make the new Samsung Galaxy phone with 5G and AI camera any better? Keep the screen from shattering. Gadget Guard announced today Black Ice Flex screen protectors are now available for the Galaxy S20, S20+ and S20 Ultra, guarding your new phone screen with an unbreakable screen protector—and providing guardplus screen insurance in case anything does happen.

February 4, 2020
iPhone 11 Pro doubles radiation exposure deemed safe for consumers, according to new test
NORTH SALT LAKE, Utah--(BUSINESS WIRE)--An independent lab found the iPhone 11 Pro emits more than twice the FCC’s legal safety limit for radiofrequency (RF) radiation from a cellphone. The test opens up the possibility many other phones expose users to more radiation than legally allowed.

December 12, 2019
New Case Insert Protects From Cellphone Radiation While Protecting the Earth
NORTH SALT LAKE, Utah--(BUSINESS WIRE)--Cellphone users now have an environmentally friendly way to protect themselves from cellphone radiation. Penumbra Brands, creator of alara technology™, is collaborating with the sustainability brand Pela, known for making durable, 100% compostable phone cases.

November 12, 2019
Protection From Cellphone Radiation Has Never Been Stronger
NORTH SALT LAKE, Utah--(BUSINESS WIRE)--When the tough get going, they’re going to need a Gadget Guard rugged case to protect their cellphones—and also themselves. The new rugged iPhone case with alara technology™ reduces user exposure to cellphone radiation by 50% or more while still maintaining the phone’s signal quality.

October 16, 2019
Gadget Guard’s unbreakable screen protectors available for Pixel 4 with 90 Hz Smooth Display
NORTH SALT LAKE, Utah--(BUSINESS WIRE)--Breaking up is hard—really impossible—to do for the latest Gadget Guard screen protectors for Google Pixel 4. The premier maker of smartphone screen protection announced the availability for the Black Ice Flex Edition for the Pixel 4 and 4XL models unveiled this week by Google.

October 7, 2019
Gadget Guard launches new iPhone case with alara technology™—reduces exposure to mobile phone radiation by more than 50%
NORTH SALT LAKE, Utah--(BUSINESS WIRE)--Gadget Guard, the premier maker of smartphone screen protection, announced the availability of the Gadget Guard case with alara technology™, which reduces user exposure to cell phone radiation by more than 50% while still maintaining the phone’s signal quality.

September 12, 2019
Gadget Guard screen protectors now available for new iPhone 11 models; pre-orders open for cases with alara technology™ that protects users from mobile phone radiation
NORTH SALT LAKE, Utah--(BUSINESS WIRE)--Gadget Guard, the premier maker of smartphone screen protection, announced the availability of the Black Ice Flex Edition for the new iPhone 11 models unveiled earlier this week. Products are available for purchase immediately in advance of the new iPhones.

August 15, 2019
Gadget Guard Announces Unbreakable Screen Protection for Galaxy Note10 and iPhone X Models
NORTH SALT LAKE, Utah--(BUSINESS WIRE)--Gadget Guard, the premier maker of smartphone screen protection, announced the availability of the Black Ice Flex Edition for the Samsung Galaxy Note10 and 10+, and the Apple iPhone XR, XS and XS Max models.

May 29, 2019
Penumbra Brands Adds Former Xfinity Mobile, Samsung, and Sprint Growth Leader to Executive Team
NORTH SALT LAKE, Utah--(BUSINESS WIRE)--Penumbra Brands, a leading mobile device accessories and technology company, today announced the appointment of Anne “Petey” McKnight as vice president of marketing.

May 15, 2019
Gadget Guard Announces the Black Ice Flex Edition—the Best Screen Protector for Next Generation Smart Screens
ORTH SALT LAKE, Utah--(BUSINESS WIRE)--Gadget Guard, the premier maker of smartphone screen protection, announced the availability of the Black Ice Flex Edition, its best-in-class screen protector for next generation smart screens, including curved displays. The Black Ice Flex Edition screen is shatterproof because of its design and layered construction. It was developed for the Samsung Galaxy S10 and S10+, and will soon be available for iPhones.

April 25, 2019
Gadget Guard Launches Essentials Line, Providing All-in-One Case and Screen Protection for Phones
NORTH SALT LAKE, Utah--(BUSINESS WIRE)--Gadget Guard, the premier maker of smart phone screen protection, has launched the Gadget Guard Essentials line, bringing together both the case and screen protection customers need to protect their phones. The case and screen fit perfectly together to provide superior drop protection, while maintaining the full function, dexterity and feel of the phone. Pricing for the pair of protectors starts at $59.99 MSRP.