Online Reseller Policy

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For online reseller inquiries, please contact resellers@penumbrabrands.com

IMPORTANT RELATED POLICIES

AUTHORIZED ONLINE RESELLER PROGRAM POLICY

To qualify and remain an Authorized Online Reseller, entities must adhere to this Penumbra Brands Authorized Reseller Policy at all times.

  1. Maintain Current Business Information & Disclose All Online Sites That Carry Gadget Guard Products

    Maintain accurate and up-to-date company information and disclose all online sites that carry Gadget Guard products throughout the term of the reseller relationship.

    Qualifying locations can only be one of the following: reseller’s physical brick & mortar store(s), reseller’s commerce-enabled website(s), or temporary storefronts (events, tradeshows, pop up stores, etc.).

  2. Sell on Approved Retail Website(s) Only

    Selling on third party sites (eBay, Amazon, Alibaba, etc.), drop-ship accounts (Buy.com, Newegg.com, Overstock.com, etc.), classified sites (Craigslist.com, Facebook Marketplace, etc.) or direct messages on forums is strictly prohibited without prior written authorization.

    Gadget Guard’s device screen warranty program (“guardplus”) applies only to Gadget Guard branded products purchased through authorized resellers, including Gadget Guard Amazon.

  3. Report Sell-Thru

    Provide sell-thru information by SKU by location upon request. Penumbra Brands reserves the right to perform an audit of financial statements pertaining to Gadget Guard sales or the business operations (conduct) to ensure compliance with this policy.

  4. Trademark & Brand Policy

    Comply with Gadget Guard Trademark & Brand Policy and identify as a Gadget Guard Authorized Online Reseller in all online advertising & sales collateral.

    Setting up businesses, registering domain names, or social media usernames that contain any of Penumbra Brands’ trademarks is strictly prohibited. To ensure compliance with the Penumbra Brands Authorized Reseller Policy, only use approved marketing materials for all Gadget Guard products. The Policy can be read in its entirety here: https://www.gadgetguard.com/copyright-and-trademark-policy

  5. Minimum Advertised Price Policy

    Understand and abide by the Penumbra Brands MAP Policy. The Policy can be read in its entirety here: https://www.gadgetguard.com/map-policy

  6. Sell to End Consumers Only

    Selling in bulk to B2B accounts, wholesalers, or freight forwarders/drop-shippers for other retailers is prohibited. Only sales to end consumers are allowed

  7. Only Purchase Gadget Guard Products Directly from Assigned & Authorized Distributor

    Do not buy Gadget Guard products from other retailers, or from other sources not explicitly endorsed by Penumbra Brands.

  8. Only Sell Gadget Guard Products in Original Packaging

    Do not alter original Gadget Guard packaging in any way prior to reselling Gadget Guard products. Removing Gadget Guard products from packaging and reselling in different packaging or under a different name is strictly prohibited.

  9. Use Penumbra Brands Supplied Core Product Data in Feeds

    Must be able to use standard set of Penumbra Brands supplied data in product data feeds distributed to third party advertising venues unless prior written permission is obtained.

  10. Confidentiality

    Penumbra Brands and Online Reseller each agree and undertake that during the term of this Agreement and thereafter they shall keep confidential and shall not use for their own purposes, nor without the prior written consent of the other disclose to any third party, any information of a confidential nature (including, without limitation, the terms and conditions of this Agreement, and any information relating to the other party's products, operations, processes, plans or intentions, product information, know-how, design rights, trade secrets, wholesale pricing information, and other information of commercial value) which may become known to a party from the other party (“Confidential Information”), unless the information (i) is public knowledge or already known to that party at the time of disclosure or (ii) subsequently becomes public knowledge other than by breach of this Agreement or (iii) subsequently comes lawfully into the possession of that party from a third party. To the extent necessary to implement the provisions of this Agreement, each party may disclose Confidential Information to those of its employees as may be reasonably necessary or desirable, provided that before any such disclosure each party shall make those employees aware of its obligations of confidentiality under this Agreement and shall at all times procure compliance by those employees with them.

  11. Obey the Law, Abide by Policy Rules & Serve Customer Needs

    Comply with all applicable laws, rules, regulations & policies related to advertising, sale, and marketing of Gadget Guard products. Provide a level of sales support and customer support for our customers that, at a minimum, demonstrate industry best practices.

    Failure to comply with any of the terms in the Penumbra Brands Authorized Online Reseller Policy will result in suspension or termination of your account.

FAQ

  1. How do I become an authorized online reseller?
    1. We are no longer accepting new online resellers.
    2. If you have your own website and wish to sell Gadget Guard product, you may want to be part of our affiliate program. Please contact us at resellers@penumbrabrands.com
  2. Our distributor informed us that they can no longer sell Gadget Guard to online resellers. Can we source elsewhere?
    1. Once you become an authorized online reseller, we will notify your distributor that you are authorized to purchase from them. To become an authorized reseller:
    2. Provide the below information regarding your account to resellers@penumbrabrands.com:
      • Valid email address
      • Website
      • Third party Seller Profile name
      • Your current authorized distributor
    3. As an authorized Gadget Guard Reseller, you are acknowledging the Penumbra Brands MAP policy and associated price list.  
  3. Does Gadget Guard honor the warranty backed by insurance of their products sold by unauthorized resellers?
    1. No. Gadget Guard only warrants its guardplus product purchased through authorized channels.
  4. As a business owner, I see price discrepancies of Gadget Guard products currently on dotcoms and third-party marketplaces. Why do I need to follow MAP?
    1. We are aware of the price discrepancy Gadget Guard products are currently facing online. We are working diligently to correct the situation as quickly as possible and appreciate your support.
    2. Your customers will enjoy high quality products backed by the industry’s best warranties.